Bryan Johnson Studio

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Chick-fil-A : Where Good Meets Gracious

 

In 2015, Chick-fil-A hired our studio to help subtly reinforce their brand promise, “Where Good Meets Gracious,” inside their dining rooms. CFA had traditionally used the walls of their dining rooms for promotional and informational purposes. 

They envisioned telling stories through photographs about their process, culture, partners, and tribe. Instead of a photo of a glass of lemonade, we would show the lemon farm, the farmers, and how each glass of hand squeezed goodness is made.

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In order for a CFA guest to feel at home while eating, the images needed to be both simple and natural. The stories would be told in black and white, a bold yet thoughtful move for their brand.  Black and white imagery carries with it a nostalgic and familiar quality, evoking comfort and trust - all qualities that CFA imbues. 

Our team traveled all over the country capturing stories about foster care, Little League baseball, camp-outs, nursing homes, chefs, and farmers. The stories were documented as a narrative: no portraiture or posing. The image panels, with minimal copy, invite guests to view the full stories on their relaunched website.

This project is a testament to CFA’s commitment to their tribe. This subtle campaign also reveals the priority to make guests feel at home while in their restaurants.  What an honor it was for our studio to work on such an inspiring project.

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Bryan Johnson
Athletes in Monochrome

 

I have always loved Annie Leibovitz’s photobook Olympic Portraits. The book is a collection of images she captured of the U.S. Olympians leading up to the 1996 games in Atlanta. What is most striking is that she photographed all of the athletes in black and white. She brought artfulness and intentionality previously unseen in sports imagery.

Leibovitz inspired me to photograph Altamont sports in a similar fashion. The black and white medium allows the viewer a glimpse into the character of the athlete and the true emotions of the moment. Below are a few spreads from Olympic Portraits followed by my Altamont images.

 
Bryan Johnson